![]() ![]() As its sales increased, its promotion in newspapers became ever more wordy and bombastic. By New Year 1951, the publishers were also claiming that “Sweden’s book of the year” ( Svenska Dagbladet 12 September 1950) was turning into an international bestseller: “Translated or in process of being translated in 9 countries” ( Dagens Nyheter and Expressen 31 December 1950 Svenska Dagbladet 2 January 1951). This gave rise to special notices in the press, telling that Lagerkvist’s latest book has come out in eight countries. Not only this, but it was unusual for a Swedish novel to be published so rapidly in so many countries as Barabbas. ![]() During the first four months, 47,000 copies had been printed. The novel had been in bookshops since 6 September, and had reached its eighth impression on 23 December. ![]() An advertisement for Lagerkvist’s Barabbas placed by its publishers, Bonniers, on the Christmas Eve of 1950 in important newspapers in Stockholm, contained a sensational statement: “50 thousandth copy in the press” ( Dagens Nyheter, Svenska Dagbladet, Stockholms-Tidningen and Morgon-Tidningen 24 December 1950). ![]()
0 Comments
Leave a Reply. |